TPB taps WeThinkMedia to simplify trans-Tasman programmatic buying for Australian advertisers

Media Release

25 March 2026

The Programmatic Bureau New Zealand (TPB) has appointed WeThinkMedia (WTM) as its exclusive Australian sales representative, as demand grows from local advertisers looking to access New Zealand audiences through programmatic channels.

The partnership gives Australian agencies and brands a single point of access to TPB’s New Zealand inventory across digital out-of-home, connected TV, audio and display, aiming to reduce the fragmentation that has traditionally made cross-border programmatic buying more complex.

The move comes as advertisers increasingly look beyond domestic scale, with New Zealand emerging as a complementary market for Australian campaigns particularly across fast-growing channels such as CTV and programmatic DOOH.

Under the agreement, WeThinkMedia will represent TPB’s New Zealand offering locally, enabling Australian buyers to plan and activate campaigns into NZ without needing to navigate multiple supply sources or local vendor relationships.

Peter Wiltshire, executive director at WeThinkMedia, said the partnership addresses a long-standing gap in the market.

“Australian advertisers are increasingly looking to extend campaigns into New Zealand, but accessing premium inventory programmatically hasn’t always been straightforward,” he said.

“This partnership simplifies that process, giving agencies a clearer, more accountable way to activate across the NZ market with the backing of local expertise.”

TPB spokesperson Mike Watkins said WeThinkMedia’s trans-Tasman footprint made it a natural fit.

“They have strong relationships with agencies and a deep understanding of how campaigns are planned across both markets,” he said.

“That puts us in a strong position to unlock new opportunities for advertisers looking for efficient, scaled programmatic solutions in New Zealand.”

The partnership reflects a broader shift toward more integrated trans-Tasman media buying, as agencies look to streamline execution and unlock incremental reach across both markets through programmatic channels.

ENDS

Media enquiries:
Jane Stucci
Head of Commercial Strategy and Sales
WeThinkMedia
jane@wethinkmedia.com.au

About WeThinkMedia:
WeThinkMedia is a trans‑Tasman media representation and sales business connecting premium media owners with agencies and brands across Australia and New Zealand. The company specialises in delivering strategic media solutions, audience‑led planning and innovative commercial partnerships.

About The Programmatic Bureau New Zealand:
The Programmatic Bureau (TPB) is an industry‑leading team of media strategists and brokers that simplifies complex omnichannel buying into a single point of contact. The company provides preferential access to premium inventory across Digital Out‑of‑Home, Connected TV, Audio and Display through an audience‑first strategy that maximises reach and efficiency. By streamlining the entire process, TPB ensures messaging is optimised across every channel.

Sky New Zealand appoints WeThinkMedia Sales as exclusive sales representative in Australia

Media Release

10 February 2026

Sky Network Television New Zealand (Sky) has appointed WeThinkMedia Sales (WTM) as its exclusive Australian media sales representative, effective 1 February 2026.

The appointment marks an expansion of the partnership between the two companies and now covers Sky’s entire commercial portfolio, providing Australian brands with unrivalled premium advertising solutions targeting New Zealand audiences.

WTM has successfully represented Sky’s Three, ThreeNow and Bravo brands in Australia for several years. Under the expanded remit, Australian advertisers will now benefit from a single point of access to Sky’s full audience reach across its platforms and channels – delivering scale, simplicity and cross platform integration.

Sky’s portfolio includes:

• Free-to-air channels: Three, Bravo, eden, Rush, HGTV, Sky Open

• Streaming platforms: Sky Sport Now, Neon, Sky Go, ThreeNow

• Premium subscription channels: Sky Sport, Sky Movies, Sky Comedy, Sky Kids

Collectively, Sky reaches more than 2.4 million New Zealanders each week, providing Australian advertisers with unrivalled opportunities to engage audiences across trusted and brand-safe environments.

Juliet Peterson, Sky Chief Business Officer, says: “We’re delighted to expand our partnership with WeThinkMedia, strengthening an already successful relationship and providing Australian brands with seamless access to Sky’s full breadth of premium content and audiences. This partnership unlocks powerful opportunities for advertisers to connect with viewers across our broad portfolio of platforms and content. WeThinkMedia understands our business and our audiences, and is the ideal partner to represent Sky in the Australian market.”

“The opportunity to take Sky’s broader platform to market is a game changer for reaching NZ audiences at a scale never possible before,” says Peter Wiltshire, Executive Director, WeThinkMedia. “WTM have proudly represented the FTA and ThreeNow channels since 2018, and we feel privileged and excited to now have the benefit of the full suite of brands to take to the AU market. Our dedicated team of specialists for the New Zealand market, led by Jane Stucci, makes us ideally placed to service the needs of Australian based clients looking to capitalise on the market.”

Australian advertisers looking to connect with New Zealand audiences are encouraged to reach out to the team at WeThinkMedia Sales to explore opportunities.

ENDS

Media queries to:

Laura Eustace

Corporate Communications Manager

Laura.Eustace@sky.co.nz

About Sky:

Sky is New Zealand’s leading entertainment company and home to the best and broadest choice in live sport, movies, shows, documentaries and news. Guided by our purpose - to share stories, share possibilities and share joy - Sky offers a suite of viewing choices to suit every New Zealander, whether it’s through the Sky Box, companion app Sky Go or the Sky Pod for premium direct-to-home customers, its streaming services Sky Sport Now and Neon, or free-to-air on Three, ThreeNow, Sky Open, eden, Rush and HGTV.