WeThinkMedia Welcomes Phantom Billstickers, Adding Iconic Outdoor Brand to NZ Portfolio

MEDIA RELEASE

1 July 2026

WeThinkMedia has announced a new partnership with Phantom Billstickers, welcoming New Zealand's iconic independent outdoor media company into its growing portfolio of premium media partners.

The appointment strengthens WeThinkMedia's NZ AdVantage proposition, bringing together New Zealand's leading television, publishing, audio, programmatic and outdoor media assets through a single Australian-based commercial team.

Founded in 1982, Phantom Billstickers has built a reputation as one of New Zealand's most recognised outdoor media companies, with a nationwide network spanning major metropolitan and regional markets. The business is widely known for its long-standing support of New Zealand's music, arts, events and creative communities.

Alongside its outdoor network, Phantom's Custom Shop division delivers bespoke installations, creative builds and special projects, helping brands create memorable experiences beyond traditional out-of-home advertising.

Jane Stucci, Head of Commercial Strategy & Partnerships at WeThinkMedia, said the partnership further expands the company's ability to connect Australian advertisers with New Zealand audiences.

"Phantom is one of New Zealand's most recognised media brands, with a reputation built on creativity, innovation and a genuine connection to Kiwi culture. Their unique position in the market makes them a natural addition to our NZ AdVantage proposition."

"As Australian advertisers continue to look for meaningful ways to engage New Zealand audiences, Phantom adds another premium channel to our portfolio, complementing partners such as Sky, Stuff, MediaWorks and The Programmatic Bureau."

"We're delighted to welcome Robin and the Phantom team to WeThinkMedia and look forward to introducing more Australian brands to the opportunities Phantom can create across New Zealand."

Robin McDonnell, CEO, Phantom Billstickers, said:

"Phantom Billstickers has spent over forty years helping brands tell stories on the streets of New Zealand, deeply rooted in our local culture, arts, and communities. Partnering with WeThinkMedia is an impactful and scalable way to share that creative spark with Australian advertisers. We’re thrilled to join their premium 'NZ AdVantage' line-up, giving brands a seamless way to launch memorable, street-level campaigns that truly resonate with Kiwis”.

The partnership marks another step in WeThinkMedia's strategy to provide Australian advertisers with streamlined access to New Zealand's leading media brands.

About Phantom Billstickers

Established in 1982, Phantom Billstickers is New Zealand's largest independent outdoor media company, operating a nationwide network of street posters, billboards, special builds and creative activations.

Widely recognised for its support of New Zealand's music, arts and cultural sectors, Phantom has played a significant role in New Zealand's creative landscape for more than four decades.

About WeThinkMedia

WeThinkMedia is a specialist media representation business connecting Australian advertisers with premium New Zealand and international media brands.

In New Zealand, WeThinkMedia represents leading media owners including Sky New Zealand, Stuff, MediaWorks, The Programmatic Bureau and Phantom Billstickers, helping brands reach engaged audiences through trusted local media environments.

Internationally, WeThinkMedia represents a portfolio of premium global publishers and media brands, providing advertisers with access to influential audiences across key international markets. Partners include some of the world's most respected news, business, lifestyle and sports media organisations, enabling brands to extend their reach and connect with decision-makers, travellers, investors and consumers globally.

TPB taps WeThinkMedia to simplify trans-Tasman programmatic buying for Australian advertisers

Media Release

25 March 2026

The Programmatic Bureau New Zealand (TPB) has appointed WeThinkMedia (WTM) as its exclusive Australian sales representative, as demand grows from local advertisers looking to access New Zealand audiences through programmatic channels.

The partnership gives Australian agencies and brands a single point of access to TPB’s New Zealand inventory across digital out-of-home, connected TV, audio and display, aiming to reduce the fragmentation that has traditionally made cross-border programmatic buying more complex.

The move comes as advertisers increasingly look beyond domestic scale, with New Zealand emerging as a complementary market for Australian campaigns particularly across fast-growing channels such as CTV and programmatic DOOH.

Under the agreement, WeThinkMedia will represent TPB’s New Zealand offering locally, enabling Australian buyers to plan and activate campaigns into NZ without needing to navigate multiple supply sources or local vendor relationships.

Peter Wiltshire, executive director at WeThinkMedia, said the partnership addresses a long-standing gap in the market.

“Australian advertisers are increasingly looking to extend campaigns into New Zealand, but accessing premium inventory programmatically hasn’t always been straightforward,” he said.

“This partnership simplifies that process, giving agencies a clearer, more accountable way to activate across the NZ market with the backing of local expertise.”

TPB spokesperson Mike Watkins said WeThinkMedia’s trans-Tasman footprint made it a natural fit.

“They have strong relationships with agencies and a deep understanding of how campaigns are planned across both markets,” he said.

“That puts us in a strong position to unlock new opportunities for advertisers looking for efficient, scaled programmatic solutions in New Zealand.”

The partnership reflects a broader shift toward more integrated trans-Tasman media buying, as agencies look to streamline execution and unlock incremental reach across both markets through programmatic channels.

ENDS

Media enquiries:
Jane Stucci
Head of Commercial Strategy and Sales
WeThinkMedia
jane@wethinkmedia.com.au

About WeThinkMedia:
WeThinkMedia is a trans‑Tasman media representation and sales business connecting premium media owners with agencies and brands across Australia and New Zealand. The company specialises in delivering strategic media solutions, audience‑led planning and innovative commercial partnerships.

About The Programmatic Bureau New Zealand:
The Programmatic Bureau (TPB) is an industry‑leading team of media strategists and brokers that simplifies complex omnichannel buying into a single point of contact. The company provides preferential access to premium inventory across Digital Out‑of‑Home, Connected TV, Audio and Display through an audience‑first strategy that maximises reach and efficiency. By streamlining the entire process, TPB ensures messaging is optimised across every channel.

Sky New Zealand appoints WeThinkMedia Sales as exclusive sales representative in Australia

Media Release

10 February 2026

Sky Network Television New Zealand (Sky) has appointed WeThinkMedia Sales (WTM) as its exclusive Australian media sales representative, effective 1 February 2026.

The appointment marks an expansion of the partnership between the two companies and now covers Sky’s entire commercial portfolio, providing Australian brands with unrivalled premium advertising solutions targeting New Zealand audiences.

WTM has successfully represented Sky’s Three, ThreeNow and Bravo brands in Australia for several years. Under the expanded remit, Australian advertisers will now benefit from a single point of access to Sky’s full audience reach across its platforms and channels – delivering scale, simplicity and cross platform integration.

Sky’s portfolio includes:

• Free-to-air channels: Three, Bravo, eden, Rush, HGTV, Sky Open

• Streaming platforms: Sky Sport Now, Neon, Sky Go, ThreeNow

• Premium subscription channels: Sky Sport, Sky Movies, Sky Comedy, Sky Kids

Collectively, Sky reaches more than 2.4 million New Zealanders each week, providing Australian advertisers with unrivalled opportunities to engage audiences across trusted and brand-safe environments.

Juliet Peterson, Sky Chief Business Officer, says:

“We’re delighted to expand our partnership with WeThinkMedia, strengthening an already successful relationship and providing Australian brands with seamless access to Sky’s full breadth of premium content and audiences. This partnership unlocks powerful opportunities for advertisers to connect with viewers across our broad portfolio of platforms and content. WeThinkMedia understands our business and our audiences, and is the ideal partner to represent Sky in the Australian market.”

“The opportunity to take Sky’s broader platform to market is a game changer for reaching NZ audiences at a scale never possible before,” says Peter Wiltshire, Executive Director, WeThinkMedia. “WTM have proudly represented the FTA and ThreeNow channels since 2018, and we feel privileged and excited to now have the benefit of the full suite of brands to take to the AU market. Our dedicated team of specialists for the New Zealand market, led by Jane Stucci, makes us ideally placed to service the needs of Australian based clients looking to capitalise on the market.”

Australian advertisers looking to connect with New Zealand audiences are encouraged to reach out to the team at WeThinkMedia Sales to explore opportunities.

ENDS

Media queries to:

Laura Eustace

Corporate Communications Manager

Laura.Eustace@sky.co.nz

About Sky:

Sky is New Zealand’s leading entertainment company and home to the best and broadest choice in live sport, movies, shows, documentaries and news. Guided by our purpose - to share stories, share possibilities and share joy - Sky offers a suite of viewing choices to suit every New Zealander, whether it’s through the Sky Box, companion app Sky Go or the Sky Pod for premium direct-to-home customers, its streaming services Sky Sport Now and Neon, or free-to-air on Three, ThreeNow, Sky Open, eden, Rush and HGTV.