TPB taps WeThinkMedia to simplify trans-Tasman programmatic buying for Australian advertisers
Media Release
25 March 2026
The Programmatic Bureau New Zealand (TPB) has appointed WeThinkMedia (WTM) as its exclusive Australian sales representative, as demand grows from local advertisers looking to access New Zealand audiences through programmatic channels.
The partnership gives Australian agencies and brands a single point of access to TPB’s New Zealand inventory across digital out-of-home, connected TV, audio and display, aiming to reduce the fragmentation that has traditionally made cross-border programmatic buying more complex.
The move comes as advertisers increasingly look beyond domestic scale, with New Zealand emerging as a complementary market for Australian campaigns particularly across fast-growing channels such as CTV and programmatic DOOH.
Under the agreement, WeThinkMedia will represent TPB’s New Zealand offering locally, enabling Australian buyers to plan and activate campaigns into NZ without needing to navigate multiple supply sources or local vendor relationships.
Peter Wiltshire, executive director at WeThinkMedia, said the partnership addresses a long-standing gap in the market.
“Australian advertisers are increasingly looking to extend campaigns into New Zealand, but accessing premium inventory programmatically hasn’t always been straightforward,” he said.
“This partnership simplifies that process, giving agencies a clearer, more accountable way to activate across the NZ market with the backing of local expertise.”
TPB spokesperson Mike Watkins said WeThinkMedia’s trans-Tasman footprint made it a natural fit.
“They have strong relationships with agencies and a deep understanding of how campaigns are planned across both markets,” he said.
“That puts us in a strong position to unlock new opportunities for advertisers looking for efficient, scaled programmatic solutions in New Zealand.”
The partnership reflects a broader shift toward more integrated trans-Tasman media buying, as agencies look to streamline execution and unlock incremental reach across both markets through programmatic channels.
ENDS
Media enquiries:
Jane Stucci
Head of Commercial Strategy and Sales
WeThinkMedia
jane@wethinkmedia.com.au
About WeThinkMedia:
WeThinkMedia is a trans‑Tasman media representation and sales business connecting premium media owners with agencies and brands across Australia and New Zealand. The company specialises in delivering strategic media solutions, audience‑led planning and innovative commercial partnerships.
About The Programmatic Bureau New Zealand:
The Programmatic Bureau (TPB) is an industry‑leading team of media strategists and brokers that simplifies complex omnichannel buying into a single point of contact. The company provides preferential access to premium inventory across Digital Out‑of‑Home, Connected TV, Audio and Display through an audience‑first strategy that maximises reach and efficiency. By streamlining the entire process, TPB ensures messaging is optimised across every channel.