WeThinkMedia Welcomes Phantom Billstickers, Adding Iconic Outdoor Brand to NZ Portfolio
MEDIA RELEASE
1 JULY 2026
WeThinkMedia has announced a new partnership with Phantom Billstickers, welcoming New Zealand's iconic independent outdoor media company into its growing portfolio of premium media partners.
The appointment strengthens WeThinkMedia's NZ AdVantage proposition, bringing together New Zealand's leading television, publishing, audio, programmatic and outdoor media assets through a single Australian-based commercial team.
Founded in 1982, Phantom Billstickers has built a reputation as one of New Zealand's most recognised outdoor media companies, with a nationwide network spanning major metropolitan and regional markets. The business is widely known for its long-standing support of New Zealand's music, arts, events and creative communities.
Alongside its outdoor network, Phantom's Custom Shop division delivers bespoke installations, creative builds and special projects, helping brands create memorable experiences beyond traditional out-of-home advertising.
Jane Stucci, Head of Commercial Strategy & Partnerships at WeThinkMedia, said the partnership further expands the company's ability to connect Australian advertisers with New Zealand audiences.
"Phantom is one of New Zealand's most recognised media brands, with a reputation built on creativity, innovation and a genuine connection to Kiwi culture. Their unique position in the market makes them a natural addition to our NZ AdVantage proposition."
"As Australian advertisers continue to look for meaningful ways to engage New Zealand audiences, Phantom adds another premium channel to our portfolio, complementing partners such as Sky, Stuff, MediaWorks and The Programmatic Bureau."
"We're delighted to welcome Robin and the Phantom team to WeThinkMedia and look forward to introducing more Australian brands to the opportunities Phantom can create across New Zealand."
Robin McDonnell, CEO, Phantom Billstickers, said:
"Phantom Billstickers has spent over forty years helping brands tell stories on the streets of New Zealand, deeply rooted in our local culture, arts, and communities. Partnering with WeThinkMedia is an impactful and scalable way to share that creative spark with Australian advertisers. We’re thrilled to join their premium 'NZ AdVantage' line-up, giving brands a seamless way to launch memorable, street-level campaigns that truly resonate with Kiwis”.
The partnership marks another step in WeThinkMedia's strategy to provide Australian advertisers with streamlined access to New Zealand's leading media brands.
About Phantom Billstickers
Established in 1982, Phantom Billstickers is New Zealand's largest independent outdoor media company, operating a nationwide network of street posters, billboards, special builds and creative activations. Widely recognised for its support of New Zealand's music, arts and cultural sectors, Phantom has played a significant role in New Zealand's creative landscape for more than four decades.
About WeThinkMedia
WeThinkMedia is a specialist media representation business connecting Australian advertisers with premium New Zealand and international media brands.
In New Zealand, WeThinkMedia represents leading media owners including Sky New Zealand, Stuff, MediaWorks, The Programmatic Bureau and Phantom Billstickers, helping brands reach engaged audiences through trusted local media environments.
Internationally, WeThinkMedia represents a portfolio of premium global publishers and media brands, providing advertisers with access to influential audiences across key international markets. Partners include some of the world's most respected news, business, lifestyle and sports media organisations, enabling brands to extend their reach and connect with decision-makers, travellers, investors and consumers globally.